With so much going on in the world and here in Flowerland, I’ve decided to get back into blogging because one or two sentences on Instagram is not going to cut it these days, folks.
I have so many bases to cover as we continue our journey into 2025, but I’ll try to keep this as short and sweet as I can, at least for this first post.
First and Foremost: Gratitude
Thank you, thank you, thank you. Your support means the world to me and my team, and I couldn’t do what I love without the kindness and support you all continue to gift me with. Whether you’ve just recently discovered us or have been with us since the beginning, your belief in our work keeps me inspired every single day.
Goals and New Offerings for 2025
Goal #1: Giving Back
In 2025, I want to revisit the spirit of giving back that fueled my early days in business. Each month, we will be donating a portion from every retainer payment to a worthy cause. Our first focus this year was aiding victims of the California wildfires. As the year progresses, I hope to expand these efforts by organizing additional fundraising opportunities to the victims of Hurricane Helene, and other causes that align with our core values.
Goal #2: Prioritizing Sustainability
This year, I’m doubling down on creating beautiful and unique weddings while incorporating sustainable practices. From the beginning, we have always done our part to leave as small a footprint as possible. This year, we are relying heavily on our large collection of rental items, and will continue to recommend incorporating fruits and veggies wherever possible in wedding designs, which can later be donated to those in need.
Goal #3: Online Classes
I’m thrilled to announce that my online class offerings are officially up and running! These affordable courses are designed to help fellow florists, wedding planners, and flower enthusiasts master the art of floral design from anywhere in the world.
Goal #4: In-Studio Classes
After the incredible response to last fall’s in-studio classes, I’m excited to host more hands-on workshops this year. Stay tuned for dates and themes – I can’t wait to welcome you back into the studio.
Goal #5: Pop-Up Flower Cart
Last year’s Pop-Up Flower Cart was such a hit that we’re bringing it back for the 2025 growing season! Featuring locally-grown blooms, this cart is a celebration of community and sustainability. We can’t wait to share these beautiful flowers with you again.
Goal #6: Social Media Presence
As always, I’ll strive to be more present online, with more of a focus on our blog and YouTube channel. From sharing tips and inspirations to connecting with all of you, I’m committed to bringing more flower-packed happiness to our online community.
Looking Ahead
As we continue our journey into this year, I hold hope for a year of peace and healing. In times of uncertainty, let us find happiness in the simple, enduring things—flowers, gardening, decorating, and most importantly, love. At A Night in Bloom, we are dedicated to honoring love in all its forms, especially when the world feels so fractured. Your support carries deep meaning in these times, and I am profoundly grateful to have you with me on this journey.
With heartfelt gratitude,
~Heather
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