With so much going on in the world and here in Flowerland, I’ve decided to get back into blogging because one or two sentences on Instagram is not going to cut it these days, folks.
I have so many bases to cover as we continue our journey into 2025, but I’ll try to keep this as short and sweet as I can, at least for this first post.

First and Foremost: Gratitude

Thank you, thank you, thank you. Your support means the world to me and my team, and I couldn’t do what I love without the kindness and support you all continue to gift me with. Whether you’ve just recently discovered us or have been with us since the beginning, your belief in our work keeps me inspired every single day.

Goals and New Offerings for 2025

Goal #1: Giving Back

In 2025, I want to revisit the spirit of giving back that fueled my early days in business. Each month, we will be donating a portion from every retainer payment to a worthy cause. Our first focus this year was aiding victims of the California wildfires. As the year progresses, I hope to expand these efforts by organizing additional fundraising opportunities to the victims of Hurricane Helene, and other causes that align with our core values.

Goal #2: Prioritizing Sustainability

This year, I’m doubling down on creating beautiful and unique weddings while incorporating sustainable practices. From the beginning, we have always done our part to leave as small a footprint as possible. This year, we are relying heavily on our large collection of rental items, and will continue to recommend incorporating fruits and veggies wherever possible in wedding designs, which can later be donated to those in need.

Goal #3: Online Classes

I’m thrilled to announce that my online class offerings are officially up and running! These affordable courses are designed to help fellow florists, wedding planners, and flower enthusiasts master the art of floral design from anywhere in the world.

Goal #4: In-Studio Classes

After the incredible response to last fall’s in-studio classes, I’m excited to host more hands-on workshops this year. Stay tuned for dates and themes – I can’t wait to welcome you back into the studio.

Goal #5: Pop-Up Flower Cart

Last year’s Pop-Up Flower Cart was such a hit that we’re bringing it back for the 2025 growing season! Featuring locally-grown blooms, this cart is a celebration of community and sustainability. We can’t wait to share these beautiful flowers with you again.

Goal #6: Social Media Presence

As always, I’ll strive to be more present online, with more of a focus on our blog and YouTube channel. From sharing tips and inspirations to connecting with all of you, I’m committed to bringing more flower-packed happiness to our online community.

Looking Ahead
As we continue our journey into this year, I hold hope for a year of peace and healing. In times of uncertainty, let us find happiness in the simple, enduring things—flowers, gardening, decorating, and most importantly, love. At A Night in Bloom, we are dedicated to honoring love in all its forms, especially when the world feels so fractured. Your support carries deep meaning in these times, and I am profoundly grateful to have you with me on this journey.

With heartfelt gratitude,
~Heather

“The greatness of a community is most accurately measured by the compassionate actions of its members.” – Coretta Scott King

A Night In Bloom considers supporting the community we work, live and raise our families in as one of our top priorities. To that end, we have committed to donating a portion of our retainer fees this spring to Miller Middle School. It is our hope that the wonderful couples we work with will appreciate knowing that by choosing to book with us, they are also helping to support a very deserving school and the beautiful children who attend there.

Its not uncommon for staff and students alike to feel the pressures of the world around us. One only has to watch the nightly news to see that current events can cause feelings of anxiety, negativity and depression in people of all ages. However, studies have shown us that exposure to flowers can reduce these for men, women, the elderly, and children.

“Common sense tells us that flowers make us happy, … Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well-being.”
– Jeannette Haviland-Jones, Ph.D., Professor of Psychology at Rutgers and lead researcher of a study on the subject.
(for more information on this study please follow this link: https://www.britishfloristassociation.org/inspiration/flowers-are-good-for-you—and-we-now-have-the-scientific-proof.asp )

So in addition to our financial contribution, A Night In Bloom is working on ideas for other ways we can use the power of flowers to bring joy and happiness to the staff & students of Miller Middle School. We look forward to sharing more of this with you as we finalize the details! And if you have any ideas or suggestions please feel free to share them with us. Thank you for helping us help others!

Hello Flower Friends & Happy Valentine’s Day! It feels like forever since we’ve blogged here. We have been so busy with wonderful clients, dreamy weddings & exciting changes for our studio! Oh where to start?….

It seems only right to begin with gratitude and love for all of our fabulous couples we had the pleasure of working with in 2018. From industrial chic, to whimsical woodland, to rustic barn & farm style; all of our couples had beautiful visions that were a joy for us to develop and bring to life. Each and every event we worked on was truly unique! We will be blogging about these in more detail in the coming weeks and months, but here are a few teaser photos to get you excited!

We have also spent a lot of time and effort into updating changing the look of our website. You will notice we have updated our packages. We are happy to say this will make things so much easier for our clients and will make the initial stages of planning and proposal SO MUCH FASTER! If you haven’t yet, please stop by our new website and have a look around. While you are there make sure you subscribe to our mailing list as well!

Finally, and perhaps our most exciting and biggest project we’ve undertaken in the last few months: we are moving our studio! Heather and her family found and moved into their beautiful new home back in May. Right on their property is an adorable carriage house that has been undergoing thoughtful renovations to be the new, improved studio of A Night In Bloom. The process is still underway, but we look so forward to sharing photos once everything is in place and ready!

As you can see, 2018 was a beautiful whirlwind of events! We are so blessed and grateful for all the opportunities and new growth we’ve experienced in the past year. Thank you so much for being patient with our little blog here while we catch our breath and prepare for what is already shaping up to be an amazing 2019 Wedding Season.

Hey flower friends, it has been so long!!!  Our winter was a long, but productive one!  For most of this winter we have accepted only Full Service Events and used this quieter time to revamp our more budget friendly options.  Well, as most of you know, we are now ready to begin taking on DIY, Quasi-DIY, and Rental only orders once again!  We have used the past several months to really streamline these processes on our end, ensuring everything runs smoothly for our couples and for us!  Please be sure to check out all of our new offerings on our updated website here:

http://www.anightinbloom.com/

We have added some more Off the Rack Packages, DIY Packages, and Rental Packages; which seem to be really popular, so look forward to seeing more pop up!

Now that our website and office related tasks are in order, we are in the process of clearing out some of our rental items to make room for some new inventory!  So we will be having a long overdue “Purge Sale”!  We are thinking it is going to be easiest to do this a little bit at a time, rather than have just one huge sale day, especially since we are now in the early part of wedding season.  Please be on the lookout on our Facebook page and Twitter for more details.

One final note on our new offerings is that I am getting more and more requests from up and coming florists,  wedding planners, and even a few seasoned florists for consulting services.  I am trying my best to find some useful and affordable ways to help this new group out, but please understand this is a totally new area for me and I need a little time to think it through.  As a little test I have added a section to my website with E-books.  The first one I have is geared to newer Wedding Planners and Stylists who are trying to figure out how to work with Baby’s Breath.  It may seem like a simple enough flower, but I field questions almost weekly during wedding season about how to work with it.  Many of you need to know how much is in a bunch, how many can I fit in a galvanized pail, how many go in a Mason Jar? etc.  For $5 I can help you out! Please check it out here:

https://anightinbloom.com/Ebook/Baby’s%20Breath%20Guide

Our final order of business is updating our mailing lists, since so many of you have subscribed to our list over the past year! Thank you all so much!!!  I am really hoping to send out more mail to those of you who have subscribed with details about upcoming events and discounts.

I think that is more than enough news for one day!  I will try to make the next post have much more flower eye candy ;-)I hope you all have a wonderful spring season, please stay tuned for more!

Warm wishes,

Heather

 

 

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